A column Kahn

It was an event so delightful and so thought-wonderful that from it almost all our life in architecture stems. The arch, the vault and the dome mark equally evocative times when they knew what to do from how to do it and how to do it from what to do. Today these form and space phenomena are as good as they were yesterday and will always be good because they proved to be true to order and in time revealed their inherent beauty. In the architecture of stone the single stone became greater than the quarry. Stone and architectural order were one.A column when it is used should be still regardedas a great event in the making of What a column is in steel or concrete is not yet felt as a part of us. It must be differentfrom stone. Stone we know and feel its beauty. Materialwe now use in architecturewe know only for its superiorstrengthbut not for its meaningfulform. Concrete and steel must become greaterthan the engineer. The expected wondersin concrete and steel confront us. We know from t he spirit of architecturethat their characteristics must be in harmonywith the spaces that want to be and evoke what spaces can be.Forms and spaces today have not found their position in order though the ways of making things are new and resourceful. A space in architectureshows how it is made. The column or wall defines its length and breadth;the beam or vault its height. Nothing must intrude to blur the statement of how a space is made. The forms characterizing the great eras of architecture present themselves and tempt us to adapt them to concrete and steel. The solid stones become thinner and eye deceiving devices are found to hide the unwanted but inevitable services.Columns and beams omogenized with the partitions and ceiling tile concealing hangers, conduits, pipes and ducts deform the image of how a space is made or served and therefore presents no reflection of order and meaningful form. We are still imitating the architecture of solid stones. Building elements of solids an d voids are inherent in steel and concrete. These voids are in time with the service needs of spaces. This characteristic combined with space needs suggest new forms. One quality of a space is measured by its temperature by its light and by its ring.The intrusionof mechanicalspace needs can push forward and obscure form in tructure. Integrationis the way of nature. We can learn from nature. How a space is served with light air and quiet must be embodied in the space order concept which provides for the harbouring of these services. The nature of space is further characterized by the minor spaces that serve it. Storage-rooms, service-rooms and cubicals must not be partitioned areas of a single space structure, they must be given their own structure.The space order concept must extend beyond the harbouring of the mechanical services and include the â€Å"servant spaces† aJoining the spaces served. This will give meaningfulform to the hierarchyof spaces. Long ago they built with solid stones Today we must build with â€Å"hollow stones†. with a book goes to the light. A librarybegins that way. He will not go fifty feet away to an electric light. The carrellis the niche which could be the beginningof the space order and its structure. In a librarythe column always begins in light. Unnamed,the space made by the column structureevokes its use as a carrell.A man who reads in seminarwill look for the light but the light is somewhatsecondary. The readingroom is impersonal. t is the meeting in silence of the readersand their books. The large space, the small spaces, the unnamedspaces and the spaces that serve. The way they are formed with respect to light is the problemof all buildings. This one startswith a man who wants to read a book. Dedication Ritual is the chapel A chapel ofa university Ritual is inspired Dedication is personal Inspiredby a great teacher the fortunateyoung man winks to the chapel as he passes. He feels dedicationand performshis own r itual.He was there though he never opened its door. The rally centersthere and inspiresits own ritual. A man is honored there. Dedication is its essence. When I first came to Pisa I went straight in the direction of the Piazza. Nearing it and seeing a distant glimpse of the Tower filled me so that I stopped short to enter a shop where I bought an ill fitting English Jacket. Not daring to enter the Piazza I diverted to other streets toward it but never allowing myself to arrive. The next day I went straight for the Tower touched its marble and that of the Duomo and Baptistery. The next day I boldly entered the buildings.So it is with a universitychapel. Possibly a space protectedby an ambulatoryenteredfrom an arcade in a dimensionedgarden. near and don't enter and those who go in. House A house Home In a certain space it is good to sleep. In anotherit is good to dine or be with others. The serving spaces and the free spaces combine and are placed to the gardenor to the streetto sugge sttheir use. House implies a place good also for another. lt is that quality which is closer to architecture. It reflectsa way of life. It does not make small spaces for small people. Spaces transcend function. A House is more specific. Louis Kahn

Disneyland

Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report Disneyland Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report

A Balanced Scorecard Model For Project Management Information Technology Essay

A Balanced Scorecard Model For Project Management Information Technology Essay For a long time organizations are have been trying to use performance measurement methods in their system due to the fact that most time of managers is consumed by gathering, controlling, analyzing or reporting out data. Over time, it has been recognized that a valid performance measurement system can help organization to define its expectations and priorities, set strategies with goals and finally planning and decision making. Project Management Office, managers, program managers and project managers, as well as other organizations can use performance measurement benefits to evaluate project team performance, process effectiveness, client perception, resource management and leveling in a single or multiple project organization. By adding performance measurement to the project managers’ skills, they can accurately evaluate project performance against the mission and vision of organizations. Moreover, it helps project managers to find and assess risks and determine the value l evel creating for stakeholders. These papers will focus the issues of the performance of a project, and integrity of performance measurement and project management. The research objectives for this research study are identifying performance metrics for project management integrated to balances scorecard system; development of a balanced scorecard system with perspectives of project management; studying of use of created balanced scorecard system to evaluate projects. Any previous work in the area of project and project management, and performance measurement will be illustrated in literature review. The approach of how the balanced scorecard and project management methodologies will be integrated is shown in methodology section. Literature Review Project and Project Management Project A project is a temporary endeavor undertaken to create a unique product or service with a definite start time and end (PMBOK @ 2004). This uniqueness is a consequence of the difference in some way from the â€Å"normal† product delivered by an organization. Furthermore, every project is constrained in different ways by scope, time and cost and is defined by discrete activities which are related to each other and linked together over the project lifecycle. Figure 1 shows the constraints of a typical project. Moreover, a project consumes limited resources such as human, time, money, machines, facilities, and materials and requires specific skills to manage and execute and finally produces tangible deliverables according to stakeholder’s requirements. Figure 1 – Project Constrains Source: James Norrie,  Ã‚  Derek H T Walker., â€Å"A Balanced Scorecard Approach to Project Management Leadership†,  Ã‚  Project Management Journal.   Sylva: Dec 2004.   Vol. 35,   Iss. 4,   p.  47-56  (10  pp.) Project Stakeholders The project stakeholders are the parties who have positive or negative impacts on project performance and outcomes. The major sta keholders have direct authority to change the elements of the triple constraint. The Figure 2 illustrates the major stakeholders of a typical project. The figure also shows that, an internal part of an organization can recognized as stakeholders. Figure 2 – Project Main Stakeholders Source: Adopted from: PMI, (2004), PMBOK @ 2004 Project Management Keeping projects on-time, within budget and achieving a high level of quality of scope is difficult. Problems are due to poorly conducted analysis and design, but many also suffer from poor leadership and management. Project management is the planning, execution and controlling of project activities to achieve project objectives. Objectives include time, cost and scope or managing the triple constraints. Based on PMBOK @ 2004 definition, project management is the application of knowledge, skills, tools, and techniques to project activities in order to meet or exceed stakeholder needs or expectations from a project.

Capital Punishment Research Paper Example | Topics and Well Written Essays - 1250 words

Capital Punishment - Research Paper Example According to recent statistics only 58 countries actively practice capital punishment, while 96 countries have abolished it. This goes on to show the changing trends in the global arena where countries have opted to treat their prisoners in a more civilized manner instead of using inhumane ways of executing them. Capital punishment is a topic of active controversy and debate in various countries, and positions vary drastically within a single political ideology, cultural region, religion and government entities. EU member states are prohibited the use of capital punishment as stated in their Charter of Fundamental Rights. Amnesty International considers most countries abolitionist now since United Nations has taken steps to eradicate Capital Punishment. Nevertheless, it is interesting to know that more than 60% of the world’s population currently lives in countries where death penalty is used on a regular basis as a means of punishment for serious offenders. These countries in clude China, India, US and Indonesia, which are also the four most populous countries in the world. The most common way of performing capital punishment in the US is by lethal injection. Hanging, gas chamber and electric chair have become less popular as they are regarded more painful for the victim. More historical ways of executing include breaking wheel, slow slicing in China, firing squad and beheading. A very prominent way to punish people in France during the 18th century was beheading them. A special purpose â€Å"guillotine† was made in which the decapitation was made fast and easy. Thousands were beheaded in front of public gatherings to give everybody a lesson to never forget. In 2010, there were a total of 46 executions in the US, 44 by lethal injection and one each by electric chair and firing squad. Latest polls by The Gallup Organization show that 61% of Americans favored Capital Punishment in cases of murder while 35% opposed it. The opponents of death penalty opt for life in prison without parole as a better and more humane option than taking away the life of a human being. The Supreme Court of US essentially nullified the death penalty in 1972 and ordered the conversion of the death sentences of hundreds of death row inmates to life in prison. Nevertheless, a future ruling by Supreme Court in 1976 declared capital punishment to be a part of Constitution and therefore allowed states to reinstate it under certain circumstances. (Times, 2011) Hence, from 1976 to 2009 there have been roughly 1,160 executions in the US. China tops the list of most executions in one year, with nearly 1,700 executions in 2008 alone while Iran and Saudi Arabia followed by 346 and 102 executions each. United States is ranked 4th in 2008 with an estimated 37 executions. This number varies from year to year within the same range but opponents of capital punishment struggle to abolish execution from the legal proceedings of the court’s verdict. This decreasi ng trend in the execution by lethal injection can be attributed to one prominent factor that is the shortage of one of the three drugs that is used in most lethal injections. This national shortage backed by reluctant European manufacturers has created a sense of disarray among several prison authorities who have run out of doses to carry out their pending executions. This has resulted in several delays as international groups and communities continue to persuade US government to completely abolish capital punishment

Leadership and Decision making styles Assignment

Leadership and Decision making styles - Assignment Example Such reasons make the proposed merger to be a technical quality decision since the consequences of failure are actually very significant. The significance can be quantified in cash form. If the purchase decision had to be made, Masayoshi Son needed to work closely with his management team to help him achieve a successful outcome. In this case, therefore, a successful outcome depends on the team’s commitment. The team that will be charged with the duties of aligning the two companies, coming together through a merger, will have a lot of alignment work to do. They will need to ensure that a thorough market research is carried out to position the new company well in the competitive market environment. It means, they will need to make good strategic decisions that will ensure the company is removed from its worse state to a better promising state. Considering that two companies are coming together to form one company with a bad financial structure, it would require the management to work together with a well-informed and coagulated team that would ensure that they to bring the both sides of the companies to work together. Without the commitment of the team, negat ive performance of the new company must be expected for several years. A buy-in is, therefore, necessary for the solution to work. There is sufficient information about T-Mobile to allow Masayoshi Son to make decision on his own. However, for a clear decision, it is necessary that the Chairman should involve qualified analysts to ascertain the actual position of the T-Mobile in terms of capital structure, financial status, debt structure as well as the viability to exploit the merger. The information to be used to make a decision can therefore be accessed easily. But, it is necessary for the Chairman to consult with the experts before making the decision. In this case, the problem is not well-structured to

Explore one IT topic that interests you Essay Example | Topics and Well Written Essays - 250 words

Explore one IT topic that interests you - Essay Example The GPS receiver in the bus calculates its exact location depending on the time that the signal from the satellite takes to reach it. The GPS tracking device in the vehicle can send back the same information to the person tracking the bus or to online tracking system in order to conduct mapping (Sobey 13). The increasingly number of vehicles in the cities has led violation of traffic rules. This reckless driving has caused countless accidents. In order to monitor the driver and ensure that he follows traffic rules, it is essential to use a tracking device (Gillen & David 53). A transport company in Chicago known as Transit Authority has allowed customers to view their websites due to the increased disloyalty between the between businesses and the customers. It allows them to track the location of the bus so that they can prepare themselves for the journey by judging the distance left to reach the station. The act has increased customer’s loyalty in the company (Gillen & David

Why Employees Resist Organizational Change Essay

Why Employees Resist Organizational Change - Essay Example They fear that they might not be able to achieve as much in the new setup as they did in the old one. 2. In order to accept the change and work according to it, people need to come out of their comfort zone that they have developed in the old setting. Most people would not do that happily, and would thus resist change. 3. The change may not always bring benefits to every individual that forms part of the organization. In such cases, people whose positions are being negatively affected by the implementation of the change tend to consider it disruptive and totally unnecessary. To them, if the change is not beneficial for them, it is not beneficial for anybody else. In fact, such employees do not see things in the bigger picture. 5. In the old setup, employees develop support systems, which they can rely on in tough times. If the work environment is changes, they may lose their support systems and be exposed to more challenges. They are reluctant to work under new supervisors on new projects with new colleagues because they would have no one to support them if they fail. 6. Many employees tend to have closed minds after they have made their mind. The facts and figures of the supporting documentation pertaining to the change confuse these employees. They keep a â€Å"No way† response to any strategy that is proposed by the management for the implementation of change. 7. Employees are tentative to give a try to the new work routines and are unwilling to learn new things. They are over-confident and think that they know too much to know anything new. Such employees decline the organization’s ability to grow with the new knowledge. Their personal growth is also restricted by their stubbornness. 9. Change is unfamiliar, so it is resisted. No more than 66.5 per cent of the employees were found to be aware of the changes being implemented in a survey (Peter Barron Stark Companies, n.d.). Their lack of sufficient

Change Management and Management Styles Essay Example | Topics and Well Written Essays - 500 words

Change Management and Management Styles - Essay Example Therefore, these scholars suggest that change commences with leadership; thus, organizations should have leaders projecting constructive behaviors. Ajmal, Farooq, Noman and Awan (2013) argue that change is managed by visionary transformers, who are expected to facilitate strategic change that is led by quality. In this case, organizations are focus applying technological advancement in gaining competitive advantage. In order to facilitate these changes, organizations are expected to adaptive towards change, thereby coping with potential challenges. On the other hand, these scholars suggest that organizations should convert into learning organization during their first stages in change process. Conventional organizations are transformed into learning organization based on requirement of fundamental in leadership. Therefore, managers are expected to make necessary clarifications of missions of organizations, while helping employees to be innovative in a learning environment. According to Fernandez and Rainey (2006), change is managed through establishment of research that analyzes the interactive effects of factors through application of research designs and methods; in fact, managers applied contingency approach in implementation of change. Furthermore, managers focus on application of multivariate statistical techniques and large-sample data set regarding different levels of organization in various management settings; these scholars suggest that change can be facilitated by immediate research, which can enable refining of general proposition that are used for synthesize of theories, and evaluating competitors propositions. On the other hand, they suggest that managers can confront challenges by analyzing association between the content and process of change. Kelly (2009) presents a case, which is concerned with management tasks and procedures involved in facilitate changing strategies. In this case, this scholar suggests that managers should recognize ways

Two brothers one sister Essay Example | Topics and Well Written Essays - 750 words

Two brothers one sister - Essay Example My brother, Saleh and I hated studying because we saw it as a hindrance to our time and activities together. We were not able to see each other as often as before and we had less time playing together and telling stories. Moreover, our sister started staying away from us more often because she fell in love with books. She was always excited to go to school which made me and my brother stick even closer together, spending more time with our toys than our books. Although our sister, Naelh loved school so much, she still joined us during our play when she got tired of looking at her boring books. On our part, we always entertained her and gladly took he chance of her presence as she actively participated in our activities. When we got a little older, my sister who was always the bookworm and serious type asked us what we wanted to be when we grew up. Saleh and I were silent for a moment and pretended to ponder about her question in silence. Without really considering the matter until then, I threw the question back to our sister who went into a dreamy state telling her dreams of becoming a doctor so that she could help other people especially those who are helpless in the state of being seriously sick. She then went on to describe how she is mapping her future by studying really hard, doing her best in school for her to achieve high grades and someday go to college to pursue Medicine. Her excitement and convictions seemed to us a part of her being a female so we just let it pass that time and went on hating our studies. We came to like the school, though because we were able to make new friends there and get to see beautiful girls. Studying for us was just a matter of showing respect and obedience tow ards our parents who always wanted the best for us. On March 6, 2005, my sister was involved in a car accident which caused her early and unexpected death. Shock struck us that time because we never thought she would leave us in such a manner, having

An evaluation of dramatised advertising as used in Lan Chocolate Essay

An evaluation of dramatised advertising as used in Lan Chocolate - Essay Example Individuals and organizations in their purpose to promote goods, services, ideas, people, and issues use advertising . In light of this, Coca-Cola used a public-relations driven campaign in relaunching its Sprite brand through a fifty-city sampling tour. This is an illustration of how important advertising is in reaching far places and peoples and integrating them into one consuming populace.The advertising function may be equated to the creation and management of product imagery, which is the establishment of the set of meanings and associations that serve to differentiate a product or service (Reynolds and Gutman, 1984). Hence, one must consider defining and operationalising image in order to move beyond the basic posture that brand images add value to products. Image, as employed in advertisements, may be described as general characteristics, feelings, or impressions, product perception, beliefs and attitudes, brand personality, and linkages between characteristics and feelings/em otions.The importance of advertising is seen in the outcomes it produces for many products and organizations. It continues to be an indispensable necessity for product branding and marketing campaign. Effectiveness through consistency of the product and how far the advertising schemes have reached people and places determine the popularity of the product, usually resulting in good sales, good product perception, and consistent patronization. This is why all forms of mass media must be utilized by product owners in advertising their products. Different kinds of practical promotional plans must also be adopted in ensuring this. Dramatisation is one promotional plan that is proven both effective and attention grabbing. That is why many advertisers think of a sure-fire way to adopt a dramatised concept in their advertisements. This paper intends to evaluate this promotional strategy of the LAN chocolate. The purpose for such evaluation is to improve the advertisement in order that the chocolate will rake more sales, popularity, and profitability. An Evaluation of Dramatisation as Used in Advertising the LAN Chocolate Television ads are classified as either arguments or drama, or hybrids of these forms, influencing greatly how advertisements are processed (Deighton, et al., 1989). Appeal to objectivity is what is backed up by arguments, often evaluatively processed, while dramatisation appeals more to subjective criteria and is emphatically processed. When the drama is successful, the audience tends to be 'lost' in the story, emphatically experiencing the feelings and concerns of the characters (Deighton, et al., 1989). Dramatisation may serve as a transition between what the maker wants to say about his product and what the consumer intends to read about it (Sloan and Mooney, 2007). The focus of this form of advertising is to establish an identity and winning the public over to the product's point of view. Dramatisation s designed to create a favorable image for a certain product, which in this case is the LAN chocolate. The dramatization of the LAN chocolate is conceptualised this way: "Two men enter a grocery store for some shopping stuff. There were also two girls doing some shopping. One of the girls caught the attention of one of the guys, but she isn't interested. Just then, he looks at the chocolate LAN and thinks of giving it to her as a gift. She, out of coincidence, also buys the same chocolate. This reinforces the guy's confidence and gives the LAN

Victory Spirit Essay Example for Free

Victory Spirit Essay William Safire and James Wood are two different people, with different ideas, different views, but do have similar writing styles. In William Safire’s â€Å"A Spirit Reborn† he talks about the Gettysburg Address in comparison to 9/11 and he also analyzes the Gettysburg Address in more depth and has a specific purpose for writing his article. On the other hand in James Wood’s â€Å"Victory Speech† he talks about how President Obama flowed through different things, Wood also analyzes certain details of Obama’s speech, and offers some critique. â€Å"Now, as then, a national spirit rose from the ashes of destruction† (Safire 41). The Gettysburg Address was given after a horrible incident, with very tragic losses. By going through these destructive events, our nation becomes stronger, and more bonded together. After 9/11, the Gettysburg Address was reborn to bring us remembrance, togetherness and encouragement through tough times. In his essay, Safire states that 9/11 was â€Å"the worst bloodbath on our territory since Antietam Creek† (41). By bringing back past events such as the battle of Antietam, Safire probably strikes a lot of strong emotion from his readers by using it in comparison to 9/11. To reuse a speech such as the Gettysburg Address at a time such as after 9/11 was unlikely to be thought of, since they were two different events, 138 years apart. In Safire’s article in the New York Times, he analyzes the Gettysburg Address in more detail. He talks about how â€Å"you will hear the word dedicate five times† (Safire 42), and what each one of them stand for. For example, he says the first two refer to â€Å"the nation’s dedication to two ideals mentioned in the Declaration of Independence†¦ ‘Liberty’†¦ ‘that all men are created equal† (Safire 42). The third is pointed towards a certain blessing of the location of the battle of Gettysburg, and the fourth and fifth dedications are directed back to the thoughts of liberty and that all men are created equal, for which the deceased men of the battle fought for. Safire also notices that â€Å"the speech is grounded it conception, birth, death, and rebirth† (42). He mentions some specific quotes such as â€Å"The nation was ‘conceived in liberty’†¦ delivered into life – by ‘our fathers† (Safire 42). He also brings up death and re-birth by pulling more quotes from Lincoln’s memorable speech. Safire does not want us to â€Å"listen to only Lincoln’s famous words and comforting cadences† (43). Instead he wants us to remember the message Lincoln was giving to us, he wants us to appreciate the deceased and the missing, and wants to remind us that â€Å"this generation’s response to the deaths of thousands of our people leads to ‘a new birth of freedom† (Safire 43). â€Å"First he moved through the people†¦ Then he moved through the country†¦ then he moved through time† (Wood 611). The purpose Wood says for Obama doing this; was â€Å"to bind those wounds by binding us together† (611). By bringing people from different ages, orientation and gender, from different states and cities, Obama hopes to bring our nation back together as one nation. He also mentions how Ann Nixon Cooper, who is one hundred and six years old, had voted using just a finger, to show how the times have changed. Wood analyzes some details of Obama’s speech, such as how â€Å"Yes we can† changed to â€Å"Yes we did† and â€Å"Yes we may†. Noticing the impact those few words had on the crowd by saying it was â€Å"extraordinarily moving in its sobriety† (Wood 611). Wood also mentions how he added it to past tense, using a note of being uncertain. He also draws attention to Obama’s use of the word promise, after Obama says â€Å"I promise you – we as people will get there† in reference to a hard road to get to change. Wood says the word promise is used in acknowledgement to Martin Luther King’s speech from Memphis, King says â€Å"and I’ve seen the Promised Land, I may not get there with you† but Obama knows he will indeed get where we are going. In the beginning of Wood’s â€Å"Victory Speech† he talks about how â€Å"last Tuesday night was a very good night for the English language† (610). Since James Wood is a critic, it is only fitting that he give some feed-back on Barrack Obama’s speech. He says that â€Å"many of us would have watched in tears as President-elect Obama had just thanked his campaign staff and shuffled off to bed† (Wood 610). Wood says that his speech was filled with such history and emotion, that if he just grumbled thanks, American would not be satisfied. In the end both Safire and Wood had analyzed two different speeches in depth, but Safire had a specific purpose for doing so, to bring emotion, while Wood critiqued. There were a lot of differences, but some similarities, not many, but some.

LA Ministers to Promote Digital-to-Analog TV Conversion Essay Example for Free

LA Ministers to Promote Digital-to-Analog TV Conversion Essay Olivarez-Giles, Nathan. â€Å"L. A. Ministers Asked to Spread the Word about Digital TV. † Los Angeles Times. 10 Feb 2009. 10 Feb 2009. http://www. latimes. com/business/la-fi-digitaltv10-2009feb10,0,7978127. story. Summary On June 12, all television viewers of Los Angeles – the largest group of television viewers in the country – must have digital-to-anolog converters to be able to watch TV, unless they are customers of satellite or cable television. The Federal Communications Commissioner has asked church ministers of Los Angeles to convey this information to church members, adding that there is no difference between converter boxes sold for $40 and the expensive ones for . Response I found Nathan Olivarez-Giles’ article â€Å"L. A. Ministers Asked to Spread the Word about Digital TV† enjoyable to read because it is humorous. The author refers to the Federal Communication Commission asking â€Å"for divine assistance† with digital-to-analog television conversion. But, the fact that the Commission has chosen churches as its medium of communication with the public is based on practical reason. Churches are responsible for leading groups of people. Then again, if churches are expected by federal regulators to convey this kind of information to the public, they may be asked in future to act as television news channels to boot. All kinds of news may be conveyed through the church. In that case, there would be no difference left between the church and local media. It is for this reason that the author has written a humorous article about the news. He mentions spreading â€Å"the word† with the awareness that churches were initially established to spread the word of God. Because it is illogical for federal regulators to expect the church to spread all kinds of information to its members, in order for this news not to sound as funny as it does – it would be best for federal regulators to spread the word about converter boxes through local media, that is, newspapers, television channels and radio. Churches have their own responsibilities that should not be made a mockery of. Therefore, I completely disagree with the Commissioner’s request.

French Essays Abortion Laws in France

French Essays Abortion Laws in France Abortion laws in France does the system support a pro-choice or pro-life ideology? The way in which abortion has been viewed culturally has changed dramatically over time. Since the beginning of the twentieth century, attitude change began to liberalise alongside the social and cultural changes spreading through Western Europe.   A number of factors have been presented in the literature as contributing to the ‘wave of change’ evident in contemporary feelings towards abortion. Approximately 50 million abortions are currently carried out worldwide regardless of the differences in laws between countries. More than one-third of these procedures are performed illegally (mainly in the developing world) with nearly one-half taking place outside the health care systems. Once deemed a sin punishable by death, with more relaxed and liberal attitudes towards sexuality and reproduction, the act of aborting a foetus is now seen by many as a woman’s right. Often classified under the title of a ‘pro-choice’ standpoint, the decision of whether to continue with a pregnancy is seen to rest with the individual, and Governments following this perspective should thus offer the procedure in a safe and supportive environment demonstrating their recognition that a woman should have the right of control over their own fertility. Around two-thirds of the world’s women live in such countries, where abortion can be carried out on request, or for a range of reasons. Such laws have led to the development and rise of safe and legal abortions, leading to the rates of pregnancy-related complications such as death for mother or infant, to decrease. The pace of such liberalisation is however not constant across continents and countries, and laws differ in whether reasons need to be given in regards to the request of the abortion, conditions involved in obtaining treatment, and lastly whether consent of some form, other than that of the female is required. Different levels of explanation required before the abortion is provided can vary from physical and mental health risks to the mother and foetus, to socio-medical or socio-economic reasons, to abortion upon request (predominantly within first trimester). Also, consent in some countries is required for minors (under 16 years, UK) or in more restrictive nations from the spouse of married women (Japan, Turkey). Countries that have more stringent and restrictive conditions have contributed to the slowing in abortion law reform, with restrictions actually increasing within the legal systems of some places. Often classified as a ‘pro-life’ perspective, such countries vie w the right of the foetus to life from conception, irrespective of the wishes of the mother. Countries that clearly fall into this category include the United States, where further liberalisation of abortion through changes to the law, have been blocked. Abortion laws in France currently allow women to have an abortion up to 12 weeks into pregnancy; however there are a number of processes that women must comply with in order to get the procedure authorised. Not only do French women wishing to get an abortion have to attend mandatory ‘pre-abortion counselling’ but they also need to adhere to a seven day cooling-off period after the counselling before the abortion can take place. France had in earlier time been especially restrictive in its allowance of abortion; during Nazi occupation in 1940-1941 abortion was a criminal offence, and those practicing in providing abortions could be punished by death if convicted – a lady who had performed a number of illegal abortions around this time was executed in 1942. Although the death penalty was dropped in 1944, abortions were still performed in secret up until the 1970’s when French law was relaxed in order to allow women to have an abortion up to tenth week of preg nancy (Law No. 79-1204 of 31 December 1979) and this was then increased in 2001 to be available up to week 12. After this time the agreement of two physicians stating the health of the woman is endangered is required in order to allow an abortion to be performed. The implications of these requirements can mean a number of things for women. The time limit within French laws often mean that French women wanting to terminate their pregnancy after the twelfth week are required to travel elsewhere (such as the UK) in order to get the treatment. This itself can incur financial consequences through cost of travel and possibly prolonged time off work, but also psychologically as their support systems may not be accessible when abroad, and the stress of travelling to a foreign land with a different language may also add considerably to an already distressing situation. In cases where a woman is within the timeframe to get the abortion in France, so-called counselling sessions are often biased towards getting the female to keep the baby and can thus prove emotionally and psychologically challenging and upsetting, whilst the waiting period can prolong stress and distress levels with having to wait for the procedure to take place. Such actions can theref ore severely interfere with the woman’s decision making process, which ultimately has the potential to lead to a decision being made that will later be regretted. The time limit of twelve weeks thus limits women’s choice to have an abortion, and when the limit is missed can either lead to an unwanted child or the instigation of an illegal abortion that is likely to be under less safe, with greater health risks than regulated abortions, or where the woman is required to travel outside the country with the associated stressors of doing so, to have the procedure completed. As to whether French laws are thus consistent with a pro-choice or pro-life approach, the distinction in this country is not clear cut. The fact that women (over 16) may opt for an abortion on request without specific reasoning given, without consent from another required, appears to be consistent with the liberal pro-choice perspective. However the relatively strict time limit imposed, coupled with the enforced and often biased ‘counselling’ and set waiting period before the procedure can be performed does appear to attempt to make it as difficult as possible within the framework of French law, for the woman to terminate her unwanted pregnancy. French law can therefore be seen to be more pro-life than other similar western European countries such as the UK where counselling is not mandatory, and abortion can be performed up to 24 weeks into pregnancy. French law may in light of the points discussed, be seen to fall within some median point on the continuum between pro-life and pro-choice ideology, which may seen to benefit from giving the unborn foetus a degree of right to life, and yet also be seen to be restricting women in respect to their own reproduction capacity, in comparison to similar European countries, which may anger many in our culturally liberal modern day society. ESSAY PLAN: ABORTION LAWS IN FRANCE: DOES THE SYSTEM SUPPORT A PRO-CHOICE OR PRO-LIFE IDEOLOGY? INTRODUCTIONWhat has the background to abortion laws been, and how has mood and societal reflection on the topic changed over time†¦ PRO-CHOICE PROLIFE EXPLANATIONWhat are the pro-life and pro-choice movements, and what does each of these perspectives involve†¦. THE LAWS IN FRANCE Current laws and requirements for abortion to be granted IS FRANCE PRO-LIFE OR PRO-CHOICE?Are French laws consistent with a pro-life or pro-choice ideology? CONCLUSION OF THE POINTS REFERENCES Abortion in Law, History and Religion (1995) Childbirth by choice Trust ‘Abortion Policy: France’ The Population Policy Data Bank: Population Division of the Department of Economic and Social Affairs of the United Nations Secretariat Gearty, C (2004) ‘The politics of abortion’ The Tablet Latham, C ‘Policy networks and reproductive rights in France and Britain’ BRIEFING PAPERS ‘Crafting an abortion law that respects women’s rights: Issues to consider’ (2004) Center for Reproductive Rights ‘Safe and legal abortion is a woman’s human right’ (2004) Center for Reproductive Rights INTERNET RESOURCES http://cyber.law.harvard.edu/population/abortion/France.abo.htmhttp://www.protectchoice.org/http://www.abortionfacts.com/http://www.prochoiceforum.org.uk/al11.asp

Essay --

INTRODUCTION Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet. The Internet first started to get popular in the mid 1990’s. Where only people with high tech computers and that could afford the service had the Internet. Of course the Internet did not look the way it does now during that time. There were no pop up ads, java, banners, or graphics that made a consumer purchase a product because they saw it on the Internet. One main reason that there was none of this was because the Internet could only use dial – up. Of course everyone knows how slowly that was, so picture trying to upload or update a website at that pace with huge files. We all know that this would take a very long time eventually making the company lose money. With the turn of the century close by not only did we enter a new century but we entered a new age of the Internet. The introduction of a cable modem drastically increased the Internet population. With speeds up to almost one hundred times faster then dial – up there was no comparison. With this new inven tion companies soon started to ease off on some parts of their advertising campaign and focused more on advertising on the Internet. So what is Internet Advertising? Internet Advertising is a way of marketing services or products on the World Wide Web. This can be done through search engine o... ... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business. There is both good and dark side of Internet advertising, including for social networking sites. As alluded to earlier, Internet marketing can manifest in negative, sometimes downright irritating, ways. Advertising malpractice can broach both the ethical and the legal. In e-mail marketing, knowing what constitutes spamming and what is legitimate advertising is extremely important. Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.

The World as a Wasteland: A Comparison of Two American Modern Poets, Ro

â€Å"[F]uture commentators on American poetry and political issues will not be able to ignore the †¦ authentic voice of the region,† argues Barry Ahearn, author of the article Poetry: 1900 to the 1940s, which discusses the importance of the author writing about his or her region of choice in their poetry and how it affects their writing (Ahearn 373). Ahearn discusses writers such as Sterling A. Brown, Langston Hughes, H.D. (Hilda Doolittle), Robert Frost, Robinson Jeffers, Edna St. Vincent Millay, Lorine Niedecker, George Oppen, John Crowe Ransom, Charles Rezikoff, Muriel Rukeyser, Gertrude Stine, Wallace Stevens, Sara Teasdale, William Carlos Williams, and Louis Zukofksy. The purpose of mentioning so many, claims Ahearn, is to gather a survey of works between 1900 and the 1940s. The discussion of these writers creates a wide range of Modernist authors that influenced each other and the people who read their works; the author claims that the authenticity of the writer is what creates a more accurate work of literature and the life experiences of these authors is the material that adds to their writing as a whole. For example, Robert Frost and Langston Hughes are regional writers that focus on specific places but have similar qualities in their poems that transcend the locale. Two poems exemplify these qualities -- â€Å"Stopping By Woods on a Snowy Evening† with â€Å"Birches† by Robert Frost and â€Å"Theme for English B† with â€Å"Visitors to the Black Belt† by Langston Hughes. Both authors express their world as a wasteland; their environments are portrayed in poor or discouraging light due to human intrusion, or lack thereof, within their communities. Modernist Poetry involves a movement away from the self and the emotions of the individual. Typical... ...5. EDS Foundation Index. Web. 18 Apr. 2012. Frost, Robert. â€Å"Birches.† The Norton Anthology Of American Literature. 7th. Vol. D. Ed. Leffelholz, Mary. New York: Norton & Company, 2007. 1400-1402. Print. Frost, Robert. â€Å"Stopping by Woods on a Snowy Evening.† The Norton Anthology Of American Literature. 7th. Vol. D. Ed. Leffelholz, Mary. New York: Norton & Company, 2007. 1403. Print. Hughes, Langston. â€Å"Theme for English B.† The Norton Anthology Of American Literature. 7th. Vol. D. Ed. Leffelholz, Mary. New York: Norton & Company, 2007. 2036. Print. Hughes, Langston. â€Å"Visitors to the Black Belt.† The Norton Anthology Of American Literature. 7th.Vol. D. Ed. Leffelholz, Mary. New York: Norton & Company, 2007. 2032. Print. Leffelholz, Mary. The Norton Anthology Of American Literature. 7th. D. New York: Norton & Company, 2007. 1177-1191. Print.

The Morally Good and Bad in Othello Essays -- Othello essays

The Morally Good and Bad in Othello  Ã‚        Ã‚   William Shakespeare’s drama Othello is one concentrated contest between the forces of the morally good and the morally bad. Let us analyze this contest in detail in this essay.    Standing out like a dark silhouette on a white background is the sinister character and master of deception in the drama – the general’s ancient. Morton W. Bloomfield and Robert C. Elliott   in Great Plays: Sophocles to Brecht highlight the dominant evil force in the play, Iago:    For critics, the chief problem in the play is the character of Iago. The debate usually centers around whether he had sufficient motives for his cruel actions or whether, on the other hand, he is an example of â€Å"motiveless malignity.† The question cannot be resolved here, nor is it necessary to try to resolve it. Iago, whether because of his disappointment at not having been given Cassio’s position, or because of his belief that Othello had cuckolded him, or because of his love of evil for its own sake, is nevertheless a man who has rejected all ties of morality and idealism. (39)    Totaling the lies which the ancient tells to everyone about him would require considerable effort and time. In Shakespeare’s Four Giants Blanche Coles comments on the lack of veracity in Iago’s speech:    The story that Iago tells Roderigo about the promotion of Cassio over him is not true, although it has been accepted by many discriminating scholars. Careless reading alone can account for this misapprehension, careless reading which for the moment dulls their alertness to one of the most essential requirements of Shakespearean character analysis. That requirement is that the reader must never accept, or must always be re... ...is final passion. From the stern general who had, as his first line, the cold â€Å"’Tis better as it is† (1.2.6), he has traversed a pilgrimage of known and feeling sorrow. And, it must be repeated, it will depend upon the beholder whether one judges or rejoices in the transfiguration of loving not wisely but too well. (66)       WORKS CITED    Bloomfield, Morton W. and Robert C. Elliott, ed. Great Plays: Sophocles to Brecht. New York: Holt, Rinehart and Winston, Inc., 1965.    Coles, Blanche. Shakespeare’s Four Giants. Rindge, New Hampshire: Richard Smith Publisher, 1957.    Jorgensen, Paul A. William Shakespeare: The Tragedies. Boston: Twayne Publishers, 1985.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.   

Narrative Story

The first-person narrative is a literary technique wherein a story is narrated explicitly by one or more of the characters, who refers to himself or herself in the first person as â€Å"I†. As the narrator express his/her own feelings, thoughts, and experiences, the narrator’s character is revealed and the reader easily gains insight to the character. It also suspends information from the reader, and therefore widely used and effective to suspense and detective fiction. My Job Experience I woke up with a loud ringing near my head. A few days back, or   years to be exact, I would have easily put it off and dose back again on my soft pillows. Ahh, but this day was different. It’s my first day in my first job ever. I could hear my head pounding. I never needed the alarm clock in the first place anyway, since I hardly slept last night. I’ve always seen myself as a ‘cool guy’ but the butterlies in my stomach speaks much differently about me, though. I headed for the shower and felt the water slap me from my semi-half-awake half-asleep state. Breakfast! But where are my stockings? Though contrary to real day-today experience, I wish mom was here. Well, better get off now or I might miss the bus.   I surely want to make a good first impression and hope this   will   carry me all the way to promotions. I can hardly wait   right now to experience the   sweet smell of success! I stopped myself as I saw a man staring at me. Daydreaming may have been written all over my face. Secretly, I pinched myself for making a fool of   me. As I came inside the building,   I headed for the shop to which I was assigned.   Across the shop, Darlene Shepherd subtly nodded at me,   acknowledging approval of my early arrival.   She was the one who chose me as a shop steward.   Of course, I wanted to prove my worth. I love the dignity of work, but best of all, I love to walk around the corner and shop just a liiiitle bit of little-bitty things. My first day in my first job closed shopped with less adventure than I expected. This routine, except for the case of the missing stockings, went on for some time. Until   last April, I saw my coworker named Daniels crying. Apparently, she was reprimanded. I came near her. At first it felt awkward hugging her a bit ( we hardly knew each other except for our first names). But when I did, her tears fell all the more, and I was completely taken over by her concern   It was mid-afternoon, she said when her legs became awfully painful trying to stand all day. As the pain became almost unbearable, she tried to sit on one of the chairs placed near the customer’s area. Though shoppers were becoming fewer by the moment,   Mr. Jarvis (our head supervisor) came in just as she sat down on the couch.   Think about perfect wrong- timing indeed!   I could understand where Mr. Jarvis is coming from, since it did look the way it should’nt look. But termination?   I tried to calm myself down. Being angry might give me my fifteen minutes of victory but it could   defeat my career-history.   I brought the case to higher management. I carefully chose and weighed my words and to my amazement†¦ they listened and relented. From then on my co-workers would start looking for me to speak for them whenever they have concerns that they feel   uneasy to face with the supervisor or manager. I found myself getting more and more involved in my co-employees’ work-related concerns.   I have learned to listen and empathize with them, without getting emotionally involved myself whenever the outcome turns out unfavorable. I never did   saw myself before as what I am becoming right now. Lately, we’ve been involved in community outreach to feed the homeless. It’s a pretty sight to see big-muscled Jack teaching math to 5 year- old Sam. I’ve seen how generous below-middle class workers could be with their spare time. I thought plenty spells generosity, but my co-workers proved them wrong.   Before we started this project, I honestly had some   doubts as to its success and sustainability. Before, it was just us, me and the union.   I believe in the union’s contribution to the betterment of the worker’s welfare. And yet, the more we ask, the more we see things to complain about. There seems to be no end on what to grudge about. Of course, as we go along   helping the needy, there would be more things to sort out, too. And more things to improve on.   Yeah, life as a shop steward does have its many rewards. Shopping? Maybe. For now I see my storehouse rich with life’s lessons — being my brother’s keeper (whether one is rich or not-so-rich), standing up for what is just and striving   for equality. As we wrap our things and clean up the mess   after the feeding program,   all around me, I see tired happy faces. Tired, but happy. Reference: 1.  Ã‚   â€Å"First-Person Narrative†. From Wikipedia, the free encyclopedia    Narrative Story The first-person narrative is a literary technique wherein a story is narrated explicitly by one or more of the characters, who refers to himself or herself in the first person as â€Å"I†. As the narrator express his/her own feelings, thoughts, and experiences, the narrator’s character is revealed and the reader easily gains insight to the character. It also suspends information from the reader, and therefore widely used and effective to suspense and detective fiction. My Job Experience I woke up with a loud ringing near my head. A few days back, or   years to be exact, I would have easily put it off and dose back again on my soft pillows. Ahh, but this day was different. It’s my first day in my first job ever. I could hear my head pounding. I never needed the alarm clock in the first place anyway, since I hardly slept last night. I’ve always seen myself as a ‘cool guy’ but the butterlies in my stomach speaks much differently about me, though. I headed for the shower and felt the water slap me from my semi-half-awake half-asleep state. Breakfast! But where are my stockings? Though contrary to real day-today experience, I wish mom was here. Well, better get off now or I might miss the bus.   I surely want to make a good first impression and hope this   will   carry me all the way to promotions. I can hardly wait   right now to experience the   sweet smell of success! I stopped myself as I saw a man staring at me. Daydreaming may have been written all over my face. Secretly, I pinched myself for making a fool of   me. As I came inside the building,   I headed for the shop to which I was assigned.   Across the shop, Darlene Shepherd subtly nodded at me,   acknowledging approval of my early arrival.   She was the one who chose me as a shop steward.   Of course, I wanted to prove my worth. I love the dignity of work, but best of all, I love to walk around the corner and shop just a liiiitle bit of little-bitty things. My first day in my first job closed shopped with less adventure than I expected. This routine, except for the case of the missing stockings, went on for some time. Until   last April, I saw my coworker named Daniels crying. Apparently, she was reprimanded. I came near her. At first it felt awkward hugging her a bit ( we hardly knew each other except for our first names). But when I did, her tears fell all the more, and I was completely taken over by her concern   It was mid-afternoon, she said when her legs became awfully painful trying to stand all day. As the pain became almost unbearable, she tried to sit on one of the chairs placed near the customer’s area. Though shoppers were becoming fewer by the moment,   Mr. Jarvis (our head supervisor) came in just as she sat down on the couch.   Think about perfect wrong- timing indeed!   I could understand where Mr. Jarvis is coming from, since it did look the way it should’nt look. But termination?   I tried to calm myself down. Being angry might give me my fifteen minutes of victory but it could   defeat my career-history.   I brought the case to higher management. I carefully chose and weighed my words and to my amazement†¦ they listened and relented. From then on my co-workers would start looking for me to speak for them whenever they have concerns that they feel   uneasy to face with the supervisor or manager. I found myself getting more and more involved in my co-employees’ work-related concerns.   I have learned to listen and empathize with them, without getting emotionally involved myself whenever the outcome turns out unfavorable. I never did   saw myself before as what I am becoming right now. Lately, we’ve been involved in community outreach to feed the homeless. It’s a pretty sight to see big-muscled Jack teaching math to 5 year- old Sam. I’ve seen how generous below-middle class workers could be with their spare time. I thought plenty spells generosity, but my co-workers proved them wrong.   Before we started this project, I honestly had some   doubts as to its success and sustainability. Before, it was just us, me and the union.   I believe in the union’s contribution to the betterment of the worker’s welfare. And yet, the more we ask, the more we see things to complain about. There seems to be no end on what to grudge about. Of course, as we go along   helping the needy, there would be more things to sort out, too. And more things to improve on.   Yeah, life as a shop steward does have its many rewards. Shopping? Maybe. For now I see my storehouse rich with life’s lessons — being my brother’s keeper (whether one is rich or not-so-rich), standing up for what is just and striving   for equality. As we wrap our things and clean up the mess   after the feeding program,   all around me, I see tired happy faces. Tired, but happy. Reference: 1.  Ã‚   â€Å"First-Person Narrative†. From Wikipedia, the free encyclopedia   

Dannon Case Analysis Essay

In 2007 and 2008, Dannon, the 2 yoghurt provider, was losing meritorious dietstuff persona to its trespass challenger Yoplait. in spite of the growth misfortune in the domestic U.S. yoghourt securities industry, Dannons growth had surprisingly slowed. At the expiry of 2008 Yoplait was the U.S. yoghourt marketplace idle treatmentser with 35.4% of the market dollar shargon while Dannon besides held 28.9% of the market. Yoplait held a belligerent profit everywhere Dannon that gave it a grand leg-up.Dannon lacked the outside(a) CSR that had trace to build Yoplait a valuable and patriotic brand act oning. Most nonably was the hold back Lids to accomplish Lives breast cigaretcer sense campaign that Yoplait put on either year since 1997. Dannon had their own CSR initiatives however, they were internally communicated. This finish up hurting Dannons mental picture and community relations in the market trust. To be a formidable competitor for Yoplait, Dann on must eliminate Yoplaits CSR agonistic reward while customizing its own CSR initiatives to supply new gross r purgeue opportunities.The U.S. is not a large consumer for yogurt. Comparatively speaking, France and Switzerland consume all over four cartridge holders as lots yogurt as the United States despite be sizably smaller. If Dannon uses external CSR to show consumers that consume Dannon yogurt is an important staple in a water-loving fare, this croupe present new gross sales opportunities for Dannon. Externally communicating these messages to the public allows Dannon to show-off the time and notes they spent interrogationing the wellspringness benefits of yogurt. Not wholly understructure Dannon eliminate Yoplaits emulous advantage but it can overly grow new revenue streams by educating multitude that yogurt is a valuable and essential part of a wholesome and well- equilibrate diet.Problem Statement Despite heavy marketing efforts in a growing U.S. yogurt market, Dannon was stagnant as the 2 yogurt producer in the domestic U.S. and was unable to take over Yoplait for the 1 spot in 2009. Dannon was not only unsuccessful in confine frogging Yoplait to become the 1 yogurt producer, they were too losing market share at the aforementioned(prenominal) time.Data AnalysisIn 2008, Yoplait stood as 1 in the market place with a 35.4% market dollar compared to Dannon who held a 28.9% market share. 67% of Yoplaits sales were comprised of the Light and Staples segments. This number is staggering considering that Dannons overall political party mission is obstetrical delivery health through food to as many people as possible. Dannon likewise has The Dannon comprise foundation, which was active in interrogation and education on healthful assume and dieting. Despite the mission of the gild and the look for that Dannon conducted, Yoplait was far practically than successful be give of the external communication of their CSR.Since 19 97, Yoplait has run its Save Lids to Save Lives breast crabmeat awareness campaign. It is known by consumers and this external CSR has allowed Yoplait to build a strong and loyal brand. Even though Dannon has through with(p) their own CSR initiatives, they were communicated internally as most consumers were unaware of the Dannon Institute and what is do at that place. According to a survey done by the branding company Landor Associates, 77% of consumers think that companies should engage in affectionate responsibility. If people are unaware that Dannon is being socially responsible then this could excuse why they are not competing as overmuch as they could be in the Light and Staples segments. Alternatives1. Dannon could outwardly communicate their CSR to even off consumers aware of the internal CSR they were already doing. 2. Dannon could extend their marketing and advertising budget in the Light and Staples segments to attempt to pry- out market share from Yoplait. 3. Dannon could run special taste exam promotions at sell outlets to get people to try and hopefully like their yogurt. 4. The company could advertise as the corporate company of Dannon instead than focus the advertising on the individual brands like it already does. hear Decision Criteria1. Increase sales and market share 2. Increase customer merriment and corporate image 3. Be consonant with corporate mission or scheme 4. Improve (or at least maintain) advantageousness 5. inside our present resources or capabilities 6. Within acceptable risk parameters 7. Ease or speed of implantation 8. Minimize environmental impact 9. Maintain and build employee morale and prideAlternatives Analysis1. Even though Dannon has been partaking in CSR for quite some time it has always been done internally rather than outwardly. Because of this, consumers are unaware of the Dannon Institute, which has been active in researching and educating roughly vigorous eating. If Dannon communicated this to its audience it could educate people on the benefits of healthy eating and how yogurt could be a healthy staple to peoples diet. This could potentially cause more people to bribe yogurt and also cause up-to-date yogurt buyers to purchase more frequent. The electronegative to this is that these CSR efforts could be waitn as a copy-cat to Yoplait. muckle whitethorn not see the findings, as they could think these findings are just a sales pitch to get them to believe that they should buy yogurt. Also, there is no measurable ROI for this strategy.2. Increasing their marketing budget for the crystallise and staples segments could give Dannon a lot more exposure that potentially could take away the vast market share that Yoplait holds. With Activia already a huge success, the increase in marketing is two-fold. It aims to relent new buyers as well as aiming to get up-to-date customers (such(prenominal) as Activia buyers) to purchase their merchandises in another(prenominal) segments. The negatives of this are the cost. Dannon would be spending more money without having any differentiation or emulous advantage over Yoplait that would cause customers to switch.3. The advantages to taste interrogation are self-explanatory because the hardest part of get someone to buy a product is the fact that they get hold of to be ordain to try it first. Giving people a free chance to try it can give them a gauge to see if they like it. It also gives current Yoplait buyers the chance to see if they may like Dannons taste better. The biggest con is the cost because Dannon is vainglorious away free product. For the promotion to have any chance of success, yogurt would need to be abandoned free to thousands of retail outlets crosswise America which is a huge initial hit on profit. another(prenominal) con is that yogurt is not a staple of the American diet so new non-yogurt eaters may not even be go forthing to try it in the first place.4. Currently, Dannon advert ises by their individual brand. By advertising on the corporate take it could give credibleness to the Dannon brand altogether. This credibility could give a competitive advantage through engagement with the community and customers. The biggest trouble with this is that Yoplait had been doing this for years with their Save Lids to Save Lives campaign. This gave Yoplait a sizeable competitive advantage. Because something like this was already being done by Yoplait the personal effects of Dannon mimicking Yoplait would barely yield, if any, competitive advantage.RecommendationsBased on the facts presented, I think it is important for Dannon to externally communicate their CSR initiatives. Yoplait has had a sizeable competitive advantage with their Save Lids to Save Lives campagain which has given them a leg-up on Dannon since 1997. The reason for Dannon to externally communicate their CSR efforts is two-fold. To eliminate the competitive advantage Yoplait soon holds as well as edu cating consumers about the health benefits of yogurt to generate new and residual revenue for the company.In regards to Dannons CSR, they have some of the high hat kept secrets going. The problem with that is that they are currently secrets and customers dont know about their internal CSR efforts regarding people, nutrition and health and nature. The Dannon Institute has been around since 1991, with the mission to develop and penetrate scientific knowledge on diet and nutrition to benefit public health. Had Dannon externally communicated this when they first launched the Dannon Institute they could have held the competitive advantage that Yoplait currently holds. It is crucial for Dannon to externally communicate the projects and research that they are currently doing so that it lessens from marketability and uniqueness of Yoplaits CSR.In regards to potentially facing backlash for what appears to be copying Yoplaits CSR efforts, this is not the plate for Dannon because the two e fforts are much different. Yoplait is solely donating and unsloped-natured customers to donate towards a worth(predicate) cause. Dannon, on the other hand, is actively engaging in research on healthy eating and the benefits of how yogurt can make better health and quality of life. Yoplait is not actively engaging in breast cancer research. While they are promoting a worthy cause, they are not doing so hands-on. Dannon is not simply donating money to look good in the public eye, but rather, they are spending time and money to check up on how their products promote a healthy modus vivendi and how engaging children in a healthy lifestyle can help counteract diseases such as a diabetes and obesity. This is much different than what Yoplait is doing and may even lead to a slight competitive advantage in Dannons corner for their active engagement regarding healthy eating and the benefits for children who follow a healthy life-style.The biggest benefit of externally communicating Dann ons CSR is generating new sales by educating consumers about the health benefits of yogurt. Yogurt is more of a staple in Europe, where France in Switzerland consumer over four propagation as much yogurt as the United States despite being much smaller in population. This is why there is excellent potential growth in the U.S. yogurt market. The big question is how does Dannon lead the U.S. population to buy more yogurt? The answer is educating them on the health benefits of yogurt and why it is an important staple of a healthy diet.The U.S. economy is a huge market for dietary supplements. In 2006, The economic Impact Report, completed by hellgrammiate DaVanzo, a Washington D.C.-based economic research firm, quantified that the dietary supplement business was responsible for over $20 billion dollars in sales. This is over six times bigger than the domestic U.S. yogurt market. mess in the U.S. are very active consumers when it comes to acquire products that will help them lose weight. Dannon can cash in on untapped potential by externally communicating the weight-loss benefits of adding yogurt to a healthy diet. People buy dietary supplements because they are denote to assist in weight loss. By marketing and educating the public on the research that Dannon yogurt can also assist in weight loss may result in a fascinate of sales while also riposte the lost market share to Yoplait. bodily function and Implementation PlanDannons administrator Committee is to meet immediately. Marc Jove Gesti, the Senior vice professorship of Marketing will be responsible for drafting and crafting a commercialized and press release about the Dannon Institute, its forward findings and their current projects. Ken Strick, the VP & General focussing will be responsible for reviewing and rewrite any legal aspects. These include claims such as Yogurt, when consumed with a healthy and balanced diet can help aid in weight loss. This prevents anyone from suing the company who theme they could eat yogurt in junto with any other type of food and expect to still lose weight. Eric OToole, Vice President of Sales will conk out to explore new opportunities with health and supplement companies such as GNC. When the word gets publicized about how Yogurt plays a valuable part in weight-loss and dieting, Dannon can market and sell its product across stores where dietary supplements are sold. Lastly, Albe Wendt, Vice President Research and Development will work on developing a high-protein yogurt that is crucial for post-workout recovery as well as helping people make it their recommended daily protein intake.